TOPIC
AI Automation
5 articles
AI & Automation
Agentic AI for Marketing Operations: From Task Automation to Decisions
Agentic systems can monitor signals, diagnose changes and coordinate actions—but authority must remain explicit.
AI & Automation
AI Anomaly Detection for Paid Media: What Should Trigger an Alert?
Effective anomaly detection separates normal volatility from changes that require human investigation.
AI & Automation
Human-in-the-Loop Growth Systems: Where AI Must Stop
Human approval should concentrate on irreversible actions, ambiguous trade-offs and decisions with reputational risk.
AI & Automation
Automate Marketing Reporting Without Automating Bad Analysis
Automate data preparation and repetitive commentary while preserving metric governance and causal judgment.
AI & Automation
AI Revenue Forecasting: Build Ranges, Not False Precision
A useful revenue forecast communicates assumptions, uncertainty and the operational signals that could change the range.